Sunday morning TV is pretty much restricted to political talking heads, church and infomercials. Spinning around the dial I’ve casually settled onto a blender or vacuum commercial more than once. After a minute I’ll figure out what happened and realize that I’m being a willing viewer of a commercial for a product that I never thought I needed. What’s that all about?
I think it’s less what the product is and more who’s telling me about it. When Billy Mays was still alive, I truly admired the guy. He seemed to bring a lot to the table for these products and he wasn’t the only one. He teamed up with Anthony “Sully” Sullivan, another pitch-pro, to create the Continue reading