actual lessons learned from clickbait. seriously.

Untitled drawingOn principle alone, I am against clickbait headlines.

I did, however, see potential in way that these headlines generate clicks. They cause users to click these links, often times against their better judgement. On the other side of the spectrum, people often need to be directed to attend training.

David Godsall, from the Hootsuite blog, had a pretty good breakdown of how the tempting headlines are structured and it starts off with a curiosity gap.  Learners who attend training usually need to have identified a gap in the Continue reading