actual lessons learned from clickbait. seriously.

Untitled drawingOn principle alone, I am against clickbait headlines.

I did, however, see potential in way that these headlines generate clicks. They cause users to click these links, often times against their better judgement. On the other side of the spectrum, people often need to be directed to attend training.

David Godsall, from the Hootsuite blog, had a pretty good breakdown of how the tempting headlines are structured and it starts off with a curiosity gap.  Learners who attend training usually need to have identified a gap in the Continue reading

Seven Lessons I’ve Learned about Podcasting

Question EyeHaving just released my 50th podcast, I’m experiencing a mix of pride, mild disappointment and a dash of hope.  It’s a terrific accomplishment, but like a lot of training initiatives, I can’t really pin down an actual return on investment. I know there are a whole slew of intangible outcomes and benefits, but if this where a business, that wouldn’t fly.  When I started TBF nearly three years ago I had a bunch of stuff written on paper mostly wild ideas and hopes. Not dissimilar like plans you make to start a business together when drinking with a buddy.

This year I decided to treat TBF like an experiment where I was an unknowing participant.  My approach for the rest of 2015 will be some (more) trial and error, but Continue reading

TBF050 – Clark Quinn’s Revolutionize L and D

Ladies and gentlemen! Episode Fifty! C’mon….act a little impressed, would ya?

I’m happy to say that this is the review I’ve been wanting to do of Clark Quinn’s Revolutionize Learning and Development.

Quinn is a sharp cat.  He spends a chunk at the start of the book looking at the industry shortfalls and then goes into some big thinking on how company structure needs to change. This feels like the kind of book that you read at various stations of your career to pull different pieces out of it.

I’m just doing my part to help in the revolution.  Now it’s on you.  VIVA!

Thanks for listening!


TBF049 – Entertaining and Informative

Feed image 49In this episode we look at different things we can pull from media that satisfies both entertaining and informative needs.

Some of my favourite content as a kid came from Science Court and Recess. A lot of story-based science lessons and morality and political science lessons.  I would be remiss if I didn’t bring up Bill Nye and his gonzo contemporary colleague Beakman, from Beakman’ s World.

As an adult, Alton Brown brings the same element of entertainment to kitchen science.

I think one of the best possible applications is from the colour commentary that can be seen in the sport world or the colour-ful commentary seen on Mystery Science Theater 3000. The biggest contribution here is a second voice to keep it a bit more lively.

As always, thank you for downloading!


TBF048 – The Energy Bus

Feed Image e48The Energy Bus is a quick read and well worth it for that shot in the arm that helps you choose the right attitude when you want to take charge of your day.  By following the main character, George, the book’s author, Jon Gordon, lays out ten rules that will help you not only take charge of your life but also focus and energize your training sessions.

You want drama? Got it. You want vampires? Got it.  You want opinionated bus drivers, light bulb manufacturing, and vehicle maintenance? Got it, got it, and got it!

Seriously, the rules laid out in this book get give you a fresh perspective, a helping hand to better day, and a glass-half-full style training session.

Here’s a clip that will give you a better idea of how the book is presented.